The main front away: Google AdSense is not to be confused with Google AdWords, although both customer programs are closely related. Google AdSense enables a webmaster to earn a bit of money, while Google's AdWords program costs money.Certainly you have ever wondered how the billions Group Google actually earns his money? With a simple white website (www.google.ch) and a single input window it could be hard to do. The answer is, as so often when it comes to Google turns, very complex. To get to the point: With advertising. About 80 percent of its revenue the search engine giant makes with the sale of online advertising, and website operators around the world help them thanks to Google AdSense. This system works as follows...

How does the AdSense system work?

In its AdWords program Google sells online advertising to companies. This may be booked on the Serp's (Search Engine Result Pages), in the right column of the pages with the search results and on the top of the natural search results. Advertisements are associated with search terms (called keywords). The The AdSense program will now allow the webmaster to benefit of these advertising as well, and Google uses a very clever approach.

On a website, which participates  to the AdSense program, only ads that are related to the content of the website will be shown. If you operate an information page about "plants", so AdSense shows for example advertising of gardeners near to your location. Google even goes a step further, so if you publish, for example, an article on the "cultivation of roses" ads on the subject of roses will be shown. Ads will be shown if the advertiser client has opted for a keyword that occur in your content. So Google wants the ads to have a high affinity for each topic of a site. Where is the benefit now for a site operator?

What offers AdSense to me?

Here, the answer is simple: money ... Google allows AdSense participants to share its profits. When someone clicks on the ads that appear on your website, you will receive a commission, depending on the value of the ad. In your AdSense account Google collects and transfers these amounts. In this way websites with many visitors can make quite an impressive sum. For smaller websites, it is often, at least the cost of hosting fees to cover...

In order not to arouse false hopes: really big money with AdSense only professionally operated internet sites and some very successful private projects and blogs are able to earn. Nevertheless, it can not hurt to try it, especially because participation in AdSense is free.


AdSense can have a nice side effect, if you give faith to the rumors spreaded by some search engine consultants. So it could be, that Google gives your site higher ranking, if you help them selling their advertising. Google of course denys an effect like this. Nevertheless, also here it doesn't hurt to try.

Google AdSense seems to have only advantages, but where are the pitfalls?

Who can and should use AdSense?

AdSense works, as mentioned, with the combination of related content and displayed ads. If you are running a website for your business, it may be that you find suddenly ads of your competitors on your site. Google AdSense allows to eliminate unwanted advertising, but this requires an ongoing monitoring and administration.

Google is checking exactly, where it shows their advertising. The guidelines for determining whether a site in the AdSense program may attend or not are strict. Thus, the operator of online casinos, for example, never will get an authorization for AdSense. In the directives of the AdSense program is the whole list to find. The resumption of a once rejected or exiled page requires a new application, takes a long time and is usually (according to several forums) not successful.

Also clicking yourself on ads on your page will not make you earn more money. So-called click fraud is usually detected by Google, which leads to an immediate exclusion or at least a warning in conjunction with the abolition of the income. For this reason, you should also not encouragerelatives or friends to click on the ads, the effect would be the same...

It should even have happend cases, in which competitors "simulated" click fraud by clicking often on other advertising to get the competitor mobbed out from the AdSense program.

But now the main interest: How can you participate in Google AdSense?

How can I join Google AdSense?

As already mentioned, to participate in Google AdSense is free. The only thing you need is a (also free) Google Account. This Google Account offers quite a lot other amenities such as Google's GMail service, the opportunity to own Google start page (iGoogle) to the use of a (real) excellent online calendar software and access to really helpfulWebMaster tools.

Who now has a Google account, can apply to Google AdSense. During the registration process Google is reviewing your website. If your site is accepted, you will recieve a few days after a password to access the AdSense. So you can log in and his create AdSense advertising. There are many different ad formats to chose. After all configuration Google generates a code that has to be integrated in your website at the place where advertising should be shown. That's it: welcome to Google AdSense.